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DRIVE is a leading innovation center for smart mobility technologies. At DRIVE, startups gain meaningful market opportunities while partners are provided with early insights into cutting edge technologies ahead of their competitors.


DRIVE was founded by Mayer Cars and Trucks Ltd and is sponsored by industry-leading international and Israeli partners such as Mayer, Honda, Volvo Cars, Cox Automotive, Hertz Car Rental corporation, Volvo Group, NEC, and Ituran.